Anthem - Publication Design

Directing a team of skilled designers, we collaborated with one of the nation's leading health care companies, Anthem, to design and develop a new look and feel for a variety of publications, marketing material and display signage for its Southeast region. The visual theme, "health in motion" was meant to complement the name change to Anthem (formerly Trigon Blue Cross Blue Shield) and reflect the diversity of its customer base.

Agency: Riddick; Art Director: D. Payne; Designer: J. Ciner

Anthem LIVE! & MCV's Massey Cancer Center

Working with Anthem's southeast regional marketing department, Doug illustrated and designed a marketing collateral for the Anthem LIVE! Entertainment Series event that featured NBC Tonight Show host Jay Leno and musician Bruce Hornsby performing live at the Siegel Center. Posters, banners and full color print ads ran in Style Weekly, Virginia Living, Richmond Magazine and other regional publications.

Agency: Riddick; Creative Director: D. Payne; Art Director: J. Ciner; Illustrator: D. Payne

Summit Regional Hospital - Identity

Design samples for a health care client, Summit Regional Hospital. The charge was to create a clean and contemporary logo that reflected the hospital's home in the Blue Ridge mountains of North Carolina.