Max Boxxer / Yo Wear

Visual identity and logo for this Charlottesville Virginia-based boxer shorts manufacturer. What could be a more appropriate mascot and logo for a boxer short company than a Boxer dog? Since 1989, Maxwell Boxxer has hand-crafted premium quality 100% cotton boxers in a variety of styles and patterns for men and women. As an added touch, the label is sewn on the outside front of the hidden elastic waistband to aid in brand recognition. Made in the USA and available in finer men's retail locations and online at www.maxboxxer.com