Greater Richmond ARC - Identity & Signage

Creating the brand identity for the Greater Richmond ARC in 2005 as the agency's communications director, Doug worked with 3 North's architectural design team to translate the ARC brand into signage for ARC's new headquarters in north Richmond, the ARCenter. The Greater Richmond ARC annually serves over 1,400 individuals with intellectual and developmental disabilities throughout central Virginia.

Taking Action for America

Taking Action for America: A CEO Plan for Jobs and Economic Growth. Working with the client, we developed a print and online advertising campaign to raise awareness about a study developed and authored by America's top CEOs designed to revitalize the U.S. struggling economy and accelerate job growth. The ads target Congressional leadership, The White House and key policy makers in Washington, D.C. Full page ads ran in The Wall Street Journal, Politico, Roll Call, The Hill, National Journal and CQ Today on March 7, 2012, the day the study was officially released. To learn more, visit brt.org/takingaction. Client: Business Roundtable. Design: Douglas Payne (print) and Chris Hunter (digital).

What clients and colleagues are saying...

“I've worked with Doug for several years on a variety of PR-related projects and have been impressed with his creativity and business savvy, an unusual combination. I would highly recommend Doug for a wide range of marketing-related projects.”
-- Tracy Tierney, Neathawk Dubuque & Packett and former Director of Corporate Communications, The Martin Agency

“Working with Doug on several projects has shown me the depth of talent that he can bring to bear in helping a company develop solid, effective marketing solutions. Whether it's public relations, branding, design or advertising, his honest and sincere approach make him easy to work with and a complementary talent to harness. His accessible and friendly personality complement his natural communication abilities whether speaking to your company or for your company.”
-- Frank Carlamagno, Owner, Kinetic, and former Director of Web Technologies for Carmax

“We continue to work with Doug because the work he has done for us has truly helped our company grow. He has the ability to take our highly complex subject matter and content and make it explicable for our target audience.”
-- Frank Ernesto IV, CEO, Network Data Security Experts, Inc.

“Doug Payne proved to be an integral part of our business launch. He designed a clean and effective brand identity for my new real estate services company that proved to be a great attractor of business. He also was competitively priced, thorough and great at communicating progress and ideas. I also have recommended Doug to other associates and they have all been equally impressed with the results.”
-- Mark Foss Brown, Foss, Inc., and The Real Store

“In an incredibly brief amount of time, Doug was able to distill core marketing issues and concepts for my professional organizing company, then zero in on specific strategies for quick and effective results.”
-- Olivia Acree, Owner, A Sorted Affair

“Douglas is a talented, hard-working professional. He is very interested in details but has the ability to see the big picture at all times. His marketing ideas are superb. He has the ability to take an abstract concept and turn it into a viable marketing opportunity. I have really enjoyed working with him over the last 4 years.”
-- Troy VanDyke, Director of Technology and Business Solutions, Homeland Integrated Security Systems, Inc.

“I've known Doug for over 20 years and can vouch for his wonderful talent and attention to detail."
-- Alexander S. Smith, President, Cornerstone Concepts Financial Services

Create. Grow. Sustain. - Flash Banner Ads

(The ads take visitors directly to the landing page)

Business Roundtable’s 2012 Sustainability Report — Create, Grow, Sustain — now in its fifth year, features narratives from 126 of America's top CEOs on how their companies are leading the way with solutions to make the U.S. economy more sustainable while also driving economic growth and job creation. Working with senior staff and their public relations firm, we created Flash banner ads for the online advertising campaign that complement the report cover (examples illustrate starting and ending screen shots of key frames). To learn more and view the report, please visit brt.org/sustainablegrowth Client: Business Roundtable. Design: Douglas Payne and Chris Hunter.

Free Trade Agreement Print and Online Ads

Coupling arresting imagery with compelling copy to draw attention to Free Trade Agreements before Congress, Payne & Company developed a series of print and online ads that ran during critical periods in Politico and on politico.com.

Sustainable Growth - National Journel

Business Roundtable Sustainable Growth online banner ads in the National Journal, Aril 2011. Links take visitors to BRT's Sustainable Growth report published as a downloadable PDF at www.brt.org. For a three-day period, the ads coincided with a PR media blitz that was seen by thousands in the Washington, D.C. metro area.

Ladybug Winetasting & Silent Auction

Artwork created for the 2012 Greater Richmond ARC Ladybug Winetasting and Silent Auction. The annual fundraising event features fine wines from California, Oregon and Washington state, and food prepared by central Virginia's top restaurants. Proceeds provide therapy services in ARC's Infant & Child Development Services program for children with developmental disabilities. In 2011, the Ladybug Fund netted over $90,500 for specialized therapy services. For more information, visit www.RichmondARC.org.