Taking Action for America

Taking Action for America: A CEO Plan for Jobs and Economic Growth. Working with the client, we developed a print and online advertising campaign to raise awareness about a study developed and authored by America's top CEOs designed to revitalize the U.S. struggling economy and accelerate job growth. The ads target Congressional leadership, The White House and key policy makers in Washington, D.C. Full page ads ran in The Wall Street Journal, Politico, Roll Call, The Hill, National Journal and CQ Today on March 7, 2012, the day the study was officially released. To learn more, visit brt.org/takingaction. Client: Business Roundtable. Design: Douglas Payne (print) and Chris Hunter (digital).