Alina - Identity

Doug was asked to develop a simple but elegant logo for a Los Angeles-based stylist, Alina Ratta, incorporating her initials. With clients all over the world, including well-known celebrities, Alina needed a lasting brand that could be used on a variety of printed and digital materials. It was decided that a simple monogram incorporating a strand of hair as the cross-bar in the "A" be the primary mark, supported by Alina's first name.