21.2.09

Economic Recovery - Experts' Confidence




Payne & Company recently designed a print advertising campaign with the Business Roundtable and DividedWeFail.org to run in newspapers in major markets across the U.S. The idea is to reinforce consumer confidence in the American economy by utilizing published quotes from some of the most successful business leaders in the world today -- many of whom are Business Roundtable members. The ads, one-color (black) and relatively small, are economical in their own right -- necessary in today's budget-conscious business climate.