Camp Baker identity

Camp Baker, a year-round day, respite and summer camp for children and adults with developmental disabilities, needed a fun yet professional identity as the camp began to grow significantly in the early 2000s. The 22-acre camp, located near the Pocahontas State Park in Chesterfield County, Virginia, also had to tie itself back into its parent organization, the Greater Richmond ARC. The design I chose was clean, simple and leveraged familiar camping icons: a profile of a picnic table "A" and a triangular pine tree "A." The design was presented to senior staff and board members and was enthusiastically accepted by Camp Baker towards the end of the 2007 summer camp season.