Virginia Center for Prosthodontics

I began working with Dr. Karen McAndrew in 2006 designing an identity that was at once contemporary and professional. One of the moat respected dentists among her peers in central Virginia, her practice was named by readers of Richmond Magazine in its July 2009 issue as the area's top dentist for prosthodontics and cosmetic dentistry.

We looked at several variations of combining a simple, clean illustration with a complementary typeface before settling on and refining the above identity. The client had very definite ideas of creating a bright color palette, which we incorporated into the final stationery layouts and print advertising framework.