The March Toward Madness

Print and online advertising created for Business Roundtable's "March Toward Madness" campaign. In addition to aggressive media outreach, the ads were designed to raise awareness about America's high corporate tax rate as compared to its major trading partners in the developed world. The ads ran for two weeks beginning March 20, 2012 in Washington DC media outlets including the Washington Post Express, Politico, The Hill and Roll Call, and targeted key influencers on Capitol Hill and in The White House. For more information, visit The March Toward Madness. Client: Business Roundtable. Design: Douglas Payne.

BioCatalyst – marketing collateral

With offices in New York City, Cambridge, UK, and Charlottesville, Virginia, BioCatalyst offers early stage European life science companies a unique turn-key approach to management, operations and marketing to help them gain entry into the US life science market.

BioCatalyst's founding principal has built some of the world’s leading biotechnology companies, including Genzyme, Biotage/Dyax, and Upstate Cell Signaling Solutions. In fact, every one of the 13 companies BioCatalyst co-founder Sheridan Snyder has created and developed over the past 40 years have become very successful by any measure: today they have a combined market valuation of $15 billion.

To attract European life science companies, BioCatalyst needed sophisticated printed and digital marketing materials to arm their UK sales division. Working with BioCatalyst president Dan Snyder and his UK management team, I designed, co-wrote and edited an eight-page capabilities brochure that effectively communicates BioCatalyst's experience and talent in the US life science market.