The March Toward Madness

Print and online advertising created for Business Roundtable's "March Toward Madness" campaign. In addition to aggressive media outreach, the ads were designed to raise awareness about America's high corporate tax rate as compared to its major trading partners in the developed world. The ads ran for two weeks beginning March 20, 2012 in Washington DC media outlets including the Washington Post Express, Politico, The Hill and Roll Call, and targeted key influencers on Capitol Hill and in The White House. For more information, visit The March Toward Madness. Client: Business Roundtable. Design: Douglas Payne.