Anthem - Publication Design

Directing a team of skilled designers, we collaborated with one of the nation's leading health care companies, Anthem, to design and develop a new look and feel for a variety of publications, marketing material and display signage for its Southeast region. The visual theme, "health in motion" was meant to complement the name change to Anthem (formerly Trigon Blue Cross Blue Shield) and reflect the diversity of its customer base.

Agency: Riddick; Art Director: D. Payne; Designer: J. Ciner