Horwitz Parrish Macon Collie + Pretzer

Horwitz Parrish Macon Collie + Pretzer is a mouthful to say (and write), and the doctors of this multi-office Triangle-area North Carolina practice needed a strong visual idenity that incorporated the initials of their last names. With five letters -- HPMCP -- it struck me that they could be joined like teeth, with orthodontia. A bright color palette was selected to add vibrancy to the visual identity system.