Visual Identity / Logos

One of my specialties is visual identity design and development.

A branding platform begins with the design and refinement of a lasting logo or mark. In fact, the word "brand" literally has roots in the old west in the branding irons ranchers would sear or "brand" into their cattle and other livestock. Going back even further, artisans and craftsmen of colonial and medieval times would often stamp a unique hallmark to identify their silver, pewter and other handcrafted items; customers would look for the mark and knew it meant the item was of the highest quality. (Who says our ancestors weren't label conscious?)

The logos and wordmarks of today reflect the same commitment to quality, but are most often used on a practical level as a kind of graphic shorthand to identify a company or its products. Each mark is unique to the company or organization it represents, and each should convey the personality of its owner.