Cannon Ashby

The visual identity for Cannon Ashby, my wife's jewelry design business, was a lot of fun. She primarily designs and creates Victorian-era jewelry, incorporating modern beads with authentic vintage elements. She was looking for a unique card , and when she showed me a very time-worn Victorian carte de visite (visiting card) she discovered at a flea market, we both knew it had interesting possibilities. I scanned the card, digitally "erased" the 125 year-old typeface, enhanced the patina, dropped in an appropriate period border, then set the type "Cannon Ashby" in an elegant, complementary font. In this particular case, the card itself IS the identity. Now when she hands her cards, folks do a double-take, thinking it is a period carte de visite (even the back of the card is "antiqued"). The name Cannon Ashby is derived from an old northern English estate known for its beautiful gardens.

Visit Ashby's jewelry portfolio at www.CannonAshby.com