Business Roundtable Fair Tax ads

Business Roundtable's print ad campaign targeting Congressional leadership to keep the tax system fair for U.S companies operating overseas. The campaign is currently running in leading Capitol Hill publications including Politico and CQ Weekly.

Payne & Company is the advertising agency-of-record for Business Roundtable, an association of chief executive officers of leading U.S. companies with nearly $6 trillion in annual revenues and more than 12 million employees worldwide. Member companies comprise nearly a third of the total value of the U.S. stock markets and pay nearly half of all corporate income taxes paid to the federal government. Annually, they return $133 billion in dividends to shareholders and the economy.

Virginia Center for Prosthodontics

I began working with Dr. Karen McAndrew in 2006 designing an identity that was at once contemporary and professional. One of the moat respected dentists among her peers in central Virginia, her practice was named by readers of Richmond Magazine in its July 2009 issue as the area's top dentist for prosthodontics and cosmetic dentistry.

We looked at several variations of combining a simple, clean illustration with a complementary typeface before settling on and refining the above identity. The client had very definite ideas of creating a bright color palette, which we incorporated into the final stationery layouts and print advertising framework.