13.2.10

Business Roundtable - Health Care Reform



Business Roundtable is an association of chief executive officers of leading U.S. companies with nearly $6 trillion in annual revenues and more than 13 million employees worldwide. These full page health care ads were designed and written by Payne & Co., Business Roundtable's agency-of-record, and Ivan Seidenberg, CEO of Verizon, in response to health care reform legislation before Congress in 2009-10. The ads ran in November and December 2009 in leading politial publications including Politico, The Hill, Roll Call and Congressional Quarterly's CQ Today.

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12.10.09

Business Roundtable Fair Tax ads



Business Roundtable's print ad campaign targeting Congressional leadership to keep the tax system fair for U.S companies operating overseas. The campaign is currently running in leading Capitol Hill publications including Politico and CQ Weekly.

Payne & Company is the advertising agency-of-record for Business Roundtable, an association of chief executive officers of leading U.S. companies with nearly $6 trillion in annual revenues and more than 12 million employees worldwide. Member companies comprise nearly a third of the total value of the U.S. stock markets and pay nearly half of all corporate income taxes paid to the federal government. Annually, they return $133 billion in dividends to shareholders and the economy.

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