Business Roundtable - Sustainable Growth

In 2009, we worked with Business Roundtable and BBDO New York to create banner ads for the Roundtable's Sustainable Growth initiative. The ads ran on Congressional Quarterly's CQ.com website to coincide with news coverage by CQ and other leading Capitol Hill publications. The banner ads generated over 80,000 impressions per week on CQ.com's home page during the second quarter of 2009 when the initiative was launched.

Client: Business Roundtable. Creative Director: Douglas Payne. Collaborating Agencies: Edelman, BBDO New York, Wild Country Studios