Leadership for Life

A branding campaign for Fishburne Military School was designed around dramatic portraits taken by award-winning editorial photographer Robb Scharetg for a Virginia Living cover story. The print advertising utilizes the headline "The Fishburne Experience" defined as "Leadership for Life", a character trait all FMS alumni share. Fishburne, the oldest military boarding school in Virginia and one of the oldest military prep schools in the nation, has produced leaders in a variety of fields since its founding in 1879, including former Virginia Governor Gerald L. Baliles '59, Pulitzer Prize Winner Eugene Gray Payne '38 and billionaire World Wrestling Entertainment (WWE) chairman Vincent K. McMahon, Jr. '62. The campaign is part of a long-term awareness building effort designed to increase enrollment and aid in development efforts.