Doug directed a talented creative team and crafted the John Tyler campaign theme, “Get Real. Real-World Education” for print and broadcast media. The campaign featured actual students and underscores the College’s commitment to representing a diverse student body. The campaign profiled three John Tyler students and how the College offers “Real-World Education” to those who lead fast-paced family and professional lives outside the classroom. The message had to resonate with the returning student seeking a two-year degree, the working professional seeking technical certification and the traditional student seeking a transfer degree to a four-year university.
The campaign was a success, dramatically increasing John Tyler enrollment over a two-year period. The creative team also received one national and two regional advertising awards for communications excellence.
Agency: Riddick; Creative Director: D. Payne; Director/Producer: T. Trenz; Writers: D. Payne, S. Anderson; Production; D. Forst; Post Production: Henniger, Rainmaker Studios.
<< Home