Business Roundtable - Health Care Reform

Business Roundtable is an association of chief executive officers of leading U.S. companies with nearly $6 trillion in annual revenues and more than 13 million employees worldwide. These full page health care ads were designed and written by Payne & Co., Business Roundtable's agency-of-record, and Ivan Seidenberg, CEO of Verizon, in response to health care reform legislation before Congress in 2009-10. The ads ran in November and December 2009 in leading politial publications including Politico, The Hill, Roll Call and Congressional Quarterly's CQ Today.