DrPEN.com

A few years ago, a Virginia family practice physician observed more and more of his patients were seeking medical information -- including answers to specific conditions -- online. However, instead of finding useful information, patients and caregivers often found masses of incomplete and/or misleading information. A practical solution was needed for doctors to guide their patients towards authoritative, reliable patient education information on the Internet.

The physician soon turned this observation into a business. Doug worked with the doctor and his marketing agency to refine the concept, craft the name and visual identity (DrPEN® - an acronym for The Doctors' Patient Education Network)and develop an integrated marketing strategy that positioned DrPEN for long-term growth.
DrPEN labcoat pocket directories list commonly diagnosed medical conditions, ICD-9 insurance codes and provide links to related information easily accessable by patients from the DrPEN website www.drpen.com.

The DrPEN® resource system includes a comprehensive website, a Primary Care Pocket Directory edition, three specialty practice editions and software programs that allow convenient access to the DrPEN database through a PDA or from a desktop application.

Agency: Riddick; Creative Director/Art Director/Co-Project Manager: D. Payne