The Virginia Lottery

From designing and illustrating point-of-sale signage (pictured at right) to illustrating stoyboards for broadcast TV commercials, I have been involved in almost every aspect of advertising for the Virginia Lottery. I first worked under the direction of Matt Smith, former creative director and vice president of the Arnold Agency (Richmond) as a freelance illustrator and designer, then directly for the Virginia Lottery's marketing department as a freelance illustrator/designer, and finally for Riddick Marketing as an art director on several print projects. In 2000, I was commissioned by the Virginia Lottery to execute the first cartoon version of the famous "Lady Luck" that was used on promotional items, signage and mini-blimps at events around Virginia.

Agencies: Arnold Agency, Riddick Marketing, The Virginia Lottery. Art Director/Illustrator: D. Payne