Business Roundtable - Identity

Payne & Company recently redesigned the Business Roundtable's corporate identity (above) to stand out more prominently across a variety of media platforms. The challenge was to make the identity more adaptable while maintaining the brand equity already established. The tagline underscores the leadership position BRT takes on the world stage of business.

Client: Business Roundtable. Designer: Douglas Payne. Collaborating Agencies: Edelman, BBDO New York