Business Roundtable - Health Care Reform

Business Roundtable is an association of chief executive officers of leading U.S. companies with nearly $6 trillion in annual revenues and more than 13 million employees worldwide. These full page health care ads were designed and written by Payne & Co., Business Roundtable's agency-of-record, and Ivan Seidenberg, CEO of Verizon, in response to health care reform legislation before Congress in 2009-10. The ads ran in November and December 2009 in leading politial publications including Politico, The Hill, Roll Call and Congressional Quarterly's CQ Today.

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Business Roundtable - Identity

Payne & Company recently redesigned the Business Roundtable's corporate identity (above) to stand out more prominently across a variety of media platforms. The challenge was to make the identity more adaptable while maintaining the brand equity already established. The tagline underscores the leadership position BRT takes on the world stage of business.

Client: Business Roundtable. Designer: Douglas Payne. Collaborating Agencies: Edelman, BBDO New York

Business Roundtable - Sustainable Growth

In 2009, we worked with Business Roundtable and BBDO New York to create banner ads for the Roundtable's Sustainable Growth initiative. The ads ran on Congressional Quarterly's CQ.com website to coincide with news coverage by CQ and other leading Capitol Hill publications. The banner ads generated over 80,000 impressions per week on CQ.com's home page during the second quarter of 2009 when the initiative was launched.

Client: Business Roundtable. Creative Director: Douglas Payne. Collaborating Agencies: Edelman, BBDO New York, Wild Country Studios


Walking With Our Wounded

Working with a group of U.S. soldiers who are Iraq and Afghanistan war veterans, we created a logo for their cause, Walking With Our Wounded. WWOW is a 501 (c)(3) nonprofit organization dedicated to helping wounded veterans of all branches of the military as they re-enter life stateside by providing funds for recreational and social activities. Literally "walking a mile in their shoes", walks to raise funds are planned in several cities across the U.S. The group was started by a U.S. Marine who served as the official liaison for wounded Marines, soldiers, sailors and airmen coming into Landstuhl, Germany, from points in the Middle East. We were honored to provide our services pro bono in appreciation for their service and sacrifices to our country.