Brand Signage for President's Speech

Business Roundtable's brand served as a backdrop for the President's speech to the association's CEO members in December 2012. Working under an extremely tight deadline, Doug worked with staff to translate the BRT brand that we developed in 2009 into a blue, camera-friendly backdrop. Business Roundtable is an association of chief executive officers of leading U.S. companies with nearly $6 trillion in annual revenues and more than 13 million employees worldwide.


Alina - Identity

Doug was asked to develop a simple but elegant logo for a Los Angeles-based stylist, Alina Ratta, incorporating her initials. With clients all over the world, including well-known celebrities, Alina needed a lasting brand that could be used on a variety of printed and digital materials. It was decided that a simple monogram incorporating a strand of hair as the cross-bar in the "A" be the primary mark, supported by Alina's first name.


Ultimate Health Group - Identity

Doug worked closely with a nationally-respected motivational speaker, Eddie Wilson, to launch the Ultimate Health Group, a Washington DC-based speakers' bureau that promotes personal health and wellness education to a wide spectrum of enterprise clients. The goal was to design a strong visual identity that could be leveraged across a variety of print and digital platforms.


Brand Bank - Corporate Identity

Conceptual visual identity for Brand Bank, a 100+ year-old regional bank north of Atlanta, Georgia. The goal with the identity was to create a contemporary look and feel that underscores its century-plus roots in Georgia. A double "B" monogram as a key incorporating a contemporary typeface was one of several options presented. Sub-brands for the bank's various financial services were also explored.


Virginia Fiduciary, PLC - Corporate Identity

Virginia Fiduciary PLC is a law firm with offices in Richmond and Charlottesville, Virginia. The firm's attorneys advise clients who serve as executors of wills and and trustees of estates. Established by two former partners at Williams Mullen, Virginia Fiduciary's practice areas include probate, trust administration, estate taxes, fiduciary income taxes, and post-mortem tax planning. The goal of the firm's new identity was to create a mark that suggests a time when wax seals were literally used to seal wills and other legal documents.


Taking Action for America - Logo Design

Proposed title logo design for report cover and signage for "Taking Action for America: A CEO Plan for Jobs and Economic Growth." Client: Business Roundtable Design: Douglas Payne


Greater Richmond ARC - Identity & Signage

Creating the brand identity for the Greater Richmond ARC in 2005 as the agency's communications director, Doug worked with 3 North's architectural design team to translate the ARC brand into signage for ARC's new headquarters in north Richmond, the ARCenter. The Greater Richmond ARC annually serves over 1,400 individuals with intellectual and developmental disabilities throughout central Virginia.


Taking Action for America

Taking Action for America: A CEO Plan for Jobs and Economic Growth. Working with the client, we developed a print and online advertising campaign to raise awareness about a study developed and authored by America's top CEOs designed to revitalize the U.S. struggling economy and accelerate job growth. The ads target Congressional leadership, The White House and key policy makers in Washington, D.C. Full page ads ran in The Wall Street Journal, Politico, Roll Call, The Hill, National Journal and CQ Today on March 7, 2012, the day the study was officially released. To learn more, visit brt.org/takingaction. Client: Business Roundtable. Design: Douglas Payne (print) and Chris Hunter (digital).

What clients and colleagues are saying...

“I've worked with Doug for several years on a variety of PR-related projects and have been impressed with his creativity and business savvy, an unusual combination. I would highly recommend Doug for a wide range of marketing-related projects.”
-- Tracy Tierney, Neathawk Dubuque & Packett and former Director of Corporate Communications, The Martin Agency

“Working with Doug on several projects has shown me the depth of talent that he can bring to bear in helping a company develop solid, effective marketing solutions. Whether it's public relations, branding, design or advertising, his honest and sincere approach make him easy to work with and a complementary talent to harness. His accessible and friendly personality complement his natural communication abilities whether speaking to your company or for your company.”
-- Frank Carlamagno, Owner, Kinetic, and former Director of Web Technologies for Carmax

“We continue to work with Doug because the work he has done for us has truly helped our company grow. He has the ability to take our highly complex subject matter and content and make it explicable for our target audience.”

-- Frank Ernesto IV, CEO, Network Data Security Experts, Inc.

“Doug Payne proved to be an integral part of our business launch. He designed a clean and effective brand identity for my new real estate services company that proved to be a great attractor of business. He also was competitively priced, thorough and great at communicating progress and ideas. I also have recommended Doug to other associates and they have all been equally impressed with the results.”
-- Mark Foss Brown, Foss, Inc., and The Real Store

“In an incredibly brief amount of time, Doug was able to distill core marketing issues and concepts for my professional organizing company, then zero in on specific strategies for quick and effective results.”
-- Olivia Acree, Owner, A Sorted Affair

“Douglas is a talented, hard-working professional. He is very interested in details but has the ability to see the big picture at all times. His marketing ideas are superb. He has the ability to take an abstract concept and turn it into a viable marketing opportunity. I have really enjoyed working with him over the last 4 years.”

-- Troy VanDyke, Director of Technology and Business Solutions, Homeland Integrated Security Systems, Inc.

“I've known Doug for over 20 years and can vouch for his wonderful talent and attention to detail."
-- Alexander S. Smith, President, Cornerstone Concepts Financial Services

Create. Grow. Sustain. - Flash Banner Ads

(The ads take visitors directly to the landing page)
Business Roundtable’s 2012 Sustainability Report — Create, Grow, Sustain — now in its fifth year, features narratives from 126 of America's top CEOs on how their companies are leading the way with solutions to make the U.S. economy more sustainable while also driving economic growth and job creation. Working with senior staff and their public relations firm, we created Flash banner ads for the online advertising campaign that complement the report cover (examples illustrate starting and ending screen shots of key frames). To learn more and view the report, please visit brt.org/sustainablegrowth Client: Business Roundtable. Design: Douglas Payne and Chris Hunter.


Free Trade Agreement Print and Online Ads

Coupling arresting imagery with compelling copy to draw attention to Free Trade Agreements before Congress, Payne & Company developed a series of print and online ads that ran during critical periods in Politico and on politico.com.

Sustainable Growth - National Journel

Business Roundtable Sustainable Growth online banner ads in the National Journal, Aril 2011. Links take visitors to BRT's Sustainable Growth report published as a downloadable PDF at www.brt.org. For a three-day period, the ads coincided with a PR media blitz that was seen by thousands in the Washington, D.C. metro area.


Ladybug Winetasting & Silent Auction

Artwork created for the 2012 Greater Richmond ARC Ladybug Winetasting and Silent Auction. The annual fundraising event features fine wines from California, Oregon and Washington state, and food prepared by central Virginia's top restaurants. Proceeds provide therapy services in ARC's Infant & Child Development Services program for children with developmental disabilities. In 2011, the Ladybug Fund netted over $90,500 for specialized therapy services. For more information, visit www.RichmondARC.org.

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The March Toward Madness

Print and online advertising created for Business Roundtable's "March Toward Madness" campaign. In addition to aggressive media outreach, the ads were designed to raise awareness about America's high corporate tax rate as compared to its major trading partners in the developed world. The ads ran for two weeks beginning March 20, 2012 in Washington DC media outlets including the Washington Post Express, Politico, The Hill and Roll Call, and targeted key influencers on Capitol Hill and in The White House. For more information, visit The March Toward Madness. Client: Business Roundtable. Design: Douglas Payne.

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BioCatalyst – marketing collateral

With offices in New York City, Cambridge, UK, and Charlottesville, Virginia, BioCatalyst offers early stage European life science companies a unique turn-key approach to management, operations and marketing to help them gain entry into the US life science market.

BioCatalyst's founding principal has built some of the world’s leading biotechnology companies, including
Genzyme, Biotage/Dyax, and Upstate Cell Signaling Solutions. In fact, every one of the 13 companies BioCatalyst co-founder Sheridan Snyder has created and developed over the past 40 years have become very successful by any measure: today they have a combined market valuation of $15 billion.

To attract European life science companies, BioCatalyst needed sophisticated printed and digital marketing materials to arm their UK sales division. Working with BioCatalyst president Dan Snyder and his UK management team, I designed, co-wrote and edited an eight-page capabilities brochure that effectively communicates BioCatalyst's experience and talent in the US life science market.

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Rocketts Landing Sprints

Poster design for Virginia Boat Club's 2011 Rocketts Landing Sprints.

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NDSE - Identity and Collateral

We began working with the principals at Network Data Security Experts (NDSE) to create the visual identity and tagline for this Virginia-based technology solutions firm. Formerly known as FE4 Consulting, the Company wanted to re-band itself in order to meet the growing market it now serves. NDSE specializes in network and data security for mid-size companies and nonprofits, and a series of print advertisements and a new website has helped build awareness in their growing markets.


Westhills Company

Westhills Company, a premier developer and custom builder of upscale homes in the Shenandoah Valley of Virginia, asked Payne & Company to help re-brand their 40+ year-old firm. Westhills had built up a good deal of brand equity with their name and reputation over the years, but their visual identity and collateral material was a far cry from the excellent craftsmanship they had become known for.

After interviewing the principals and senior staff and conducting a thorough review of their marketing materials, signage, and website, it was determined that they were in need of a serious graphic and messaging makeover. Visually, some of the graphic elements and color schemes that had been a part of the company since its inception in 1970 were kept so as not to confuse their existing customer base. However, the graphics were stepped up several notches across all media platforms, and the tagline "Built for Life™" was added to the re-designed corporate logo to remind people of the high quality of their work.

The most visible example of their new brand identity, a website, was developed with ample information about the Company and its staff, and included links to printable flyers of the properties for sale in a variety of communities in the Shenandoah Valley. For more information, please visit Westhills Co.


Business Roundtable

Throughout 2010, 2011 and 2012, we worked on several advocacy initiatives before Congress on behalf of Washington DC-based Business Roundtable, an association of America's top CEOs. The initiatives included education, job creation and the US-Korea Free Trade Agreement, which passed successfully and was signed by President Obama in December 2010. The full page print ads were created and written by Payne & Company and ran in Politico, the National Journal, Roll Call and The Hill. Accompanying digital ads ran in the website counterparts of the publications.

Payne & Company is the advertising agency-of-record for Business Roundtable, an association of chief executive officers of leading U.S. companies with nearly $6 trillion in annual revenues and more than 13 million employees worldwide.


Pacific Chai

Pacific Beverage was a small but rapidly growing company when its principals began searching for a designer with packaging experience to re-design the identity and packaging for its main product, Pacific Chai. Chai is a tea latte made with honey, vanilla, cinnamon and ginger, first popularized in the far east. Pacific Beverage was ready to move to the next level, and it needed a unique, sophisticated look that reflected its higher profile in gourmet coffee shops and retail outlets across the U.S. I directed a team of packaging designers who began the project by re-creating the visual identity, hand-lettereing a bamboo brush wordmark that evoked a far-eastern look and feel. Warm tan striped packaging was then created and the label logo was color-coded to indicate the particular flavor. Result: Pacific Chai raised its profile in 2001-2002, expanding its market base and winning two gold medals from the American Tasting Institute, including "Best of Show" and "Gold Taste Award." The company continued to grow rapidly in 2003-2004, positioning the company for sale in 2004.

Agency: Riddick; Creative Director/Art Director: D. Payne; Designer: E. Zirkle; Illustrator: D. Payne


Leadership for Life

A branding campaign for Fishburne Military School was designed around dramatic portraits taken by award-winning editorial photographer Robb Scharetg for a Virginia Living cover story. The print advertising utilizes the headline "The Fishburne Experience" defined as "Leadership for Life", a character trait all FMS alumni share. Fishburne, the oldest military boarding school in Virginia and one of the oldest military prep schools in the nation, has produced leaders in a variety of fields since its founding in 1879, including former Virginia Governor Gerald L. Baliles '59, Pulitzer Prize Winner Eugene Gray Payne '38 and billionaire World Wrestling Entertainment (WWE) chairman Vincent K. McMahon, Jr. '62. The campaign is part of a long-term awareness building effort designed to increase enrollment and aid in development efforts.



John Tyler CC

Doug directed a talented creative team and crafted the John Tyler campaign theme, “Get Real. Real-World Education” for print and broadcast media. The campaign featured actual students and underscores the College’s commitment to representing a diverse student body. The campaign profiled three John Tyler students and how the College offers “Real-World Education” to those who lead fast-paced family and professional lives outside the classroom. The message had to resonate with the returning student seeking a two-year degree, the working professional seeking technical certification and the traditional student seeking a transfer degree to a four-year university.

The campaign was a success, dramatically increasing John Tyler enrollment over a two-year period. The creative team also received one national and two regional advertising awards for communications excellence.

Agency: Riddick; Creative Director: D. Payne; Director/Producer: T. Trenz; Writers: D. Payne, S. Anderson; Production; D. Forst; Post Production: Henniger, Rainmaker Studios.


Business Roundtable - President Addresses Quarterly Meeting

Our re-branding of Business Roundtable's identity served as a backdrop for the President's televised speech to the association's CEO members in 2010. In 2009, Payne & Company was asked to re-design the corporate brand for Business Roundtable, an association of chief executive officers of leading U.S. companies with nearly $6 trillion in annual revenues and more than 13 million employees worldwide. Payne & Company is the advertising agency-of-record for Business Roundtable.


Rocketts Landing Sprints 2010

Pro bono poster and invitation design by Payne & Company


Business Roundtable - Health Care Reform

Business Roundtable is an association of chief executive officers of leading U.S. companies with nearly $6 trillion in annual revenues and more than 13 million employees worldwide. These full page health care ads were designed and written by Payne & Co., Business Roundtable's agency-of-record, and Ivan Seidenberg, CEO of Verizon, in response to health care reform legislation before Congress in 2009-10. The ads ran in November and December 2009 in leading politial publications including Politico, The Hill, Roll Call and Congressional Quarterly's CQ Today.

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Business Roundtable - Identity

Payne & Company recently redesigned the Business Roundtable's corporate identity (above) to stand out more prominently across a variety of media platforms. The challenge was to make the identity more adaptable while maintaining the brand equity already established. The tagline underscores the leadership position BRT takes on the world stage of business.

Client: Business Roundtable. Designer: Douglas Payne. Collaborating Agencies: Edelman, BBDO New York

Business Roundtable - Sustainable Growth

In 2009, we worked with Business Roundtable and BBDO New York to create banner ads for the Roundtable's Sustainable Growth initiative. The ads ran on Congressional Quarterly's CQ.com website to coincide with news coverage by CQ and other leading Capitol Hill publications. The banner ads generated over 80,000 impressions per week on CQ.com's home page during the second quarter of 2009 when the initiative was launched.

Client: Business Roundtable. Creative Director: Douglas Payne. Collaborating Agencies: Edelman, BBDO New York, Wild Country Studios


Walking With Our Wounded

Working with a group of U.S. soldiers who are Iraq and Afghanistan war veterans, we created a logo for their cause, Walking With Our Wounded. WWOW is a 501 (c)(3) nonprofit organization dedicated to helping wounded veterans of all branches of the military as they re-enter life stateside by providing funds for recreational and social activities. Literally "walking a mile in their shoes", walks to raise funds are planned in several cities across the U.S. The group was started by a U.S. Marine who served as the official liaison for wounded Marines, soldiers, sailors and airmen coming into Landstuhl, Germany, from points in the Middle East. We were honored to provide our services pro bono in appreciation for their service and sacrifices to our country.


Anthem - Publication Design

Directing a team of skilled designers, we collaborated with one of the nation's leading health care companies, Anthem, to design and develop a new look and feel for a variety of publications, marketing material and display signage for its Southeast region. The visual theme, "health in motion" was meant to complement the name change to Anthem (formerly Trigon Blue Cross Blue Shield) and reflect the diversity of its customer base.

Agency: Riddick; Art Director: D. Payne; Designer: J. Ciner